Maximilian Stark (mail@dakror.de), WS2018

Stand: 12.01.2019

Introduction to Entrepreneurship and Ethical Business

Introduction to Entrepreneurship

Definition

Core properties

Management strategies

Traditional

Entrepreneurial

Entrepreneurial behavior

Personality

Definition

The Big Five

Findings in entrepreneurship

Motivational Needs Theory (David McClelland)

  1. Achievement
  2. Autonomy
  3. Power

Importance of Entrepreneurial Affect

Creativity

Development of market opportunity from technology

  1. Analyzing tech
  2. Broad problem / application field identification
  3. Decision for single problem / application field
  4. Identification of target customer

Entrepreneurial process

  1. Idea generation
  2. Opportunity development
  3. Venture or business unit foundation
  4. Growth

Prototyping

Discussions

Decision making: Context for entrepreneurs

Idea development

Goal Setting

Effectuation

Teams

Equity distribution

  1. Criteria
  2. Timing

Input-mediators-outcomes

  1. Inputs
  2. Mediators
  3. Outcomes

Market Entry

Business model

Growth

Market
Existing Penetration Product development
New Market development Diversification
Existing New Product

Internationalization